Zappa Bluetooth Marketing
Bluetooth Overview
The Zappa proximity marketing solution consists of all the required hardware and software to launch a comprehensive Bluetooth proximity marketing solution. It is a fully featured system.
Bluetooth marketing can be used to reach customers, based in a specific location where information is presented to them in an easy and non – intrusive manner.
The Zappa solution is beneficial for any organisation wishing to enage with their client base in the context of a location that is of interest to them. It can be present users information on the mobile phone which is relevant to their current location. A few example of Bluetooth maketing using the Zappa solution is included below
| Section/Industry | Benefit |
| Retail | On mobile, provide information on offers and campaigns in shops and branches. Enforce branding of solution |
| Public Sector | On Mobile, provide public with vital information on Public services and events. |
| Leisure / Stadiums | On Mobile, provide information about current event and promotions. Create awareness of future events and services. |
| Media and Entertainment | Send video content directly to users phone. Provide information on the entertainment, provide samples, viral videos and brand enforcement. |
| Distribution | Integrate Bluetooth into logistics and supply management. |
| Travel and transportation | Provide up to date, current travel updates. Information on transportation schedules and bulletins. |
| Financial | On Mobile, create campaigns around financial promotions and offers. |
| Education | Engage users on mobile, provide educational information or create awareness of educational offerings and get feedback |
| Healthcare | For specific clinics provide filtered information that would be usefull for patients of the clinic and audience, e.g. new mothers , Dentists, GP. |
We understand that no two customers requirements are the same and work with our clients to provide customised solutions and services. To create a successful implementation of the Zappa solution we implement the following steps
- Work with the customer to understand their goals and objectives, and their target audience.
- Create a customised plan which meets the main criteria of the solution.
- Implement all the hardware and software required for the solution.
- Create or help the customer create the content which is sent to mobile handsets.
- Monitor the success of the Bluetooth campaign using the Zappa Analytics solution.